FOR PEOPLE TRAVELING ON A BUDGET, IT'S NOT ABOUT HOW YOU GET THERE.
IT'S ABOUT WHAT YOU DO ONCE YOU'RE THERE.
SPIRIT'S LOW PRICES ON FLIGHTS ALLOW YOU TO SPEND LESS ON FLIGHTS AND MORE ON FUN.
OOH
WE BROUGHT NEW VIEWS TO DIFFERENT LOCATIONS TO SHOW CONSUMERS WHAT THEIR NEXT TRIP COULD LOOK LIKE.
“LESS ON FLIGHTS, MORE ON THE PERFECT TAN FROM THE ACTUAL SUN”
“LESS ON FLIGHTS, MORE ON HAND WARMERS. AND HOT TODDY’S.”
In-flight entertainment
WHO’S GOT TIME TO WRITE HOME WHEN YOU’RE HAVING FUN?
SPIRIT ROLLS OUT EXCLUSIVE IN-FLIGHT POSTCARDS FOR FLYERS TO WRITE HOME ABOUT ALL THE FUN THAT WAS HAD ON THEIR TRIP.
Social
USING AN IG SOCIAL TREND, WE PROMPTED USERS TO SHARE THEIR "LESS ON FLIGHTS, MORE ON FUN" EXPERIENCES FOR SPIRIT TO REPOST AND SAVE TO A HIGHLIGHT ON OUR PAGE.
COPYWRITERS: KATRINA IORIO & TIM PRYSHLAK