nike x ja morant
bringing the “oh Ja” energy -
A collab rooted in childhood.
Ja Morant grew up loving Kool-Aid — So when Nike looked to create a signature JA2 sneaker, Kool-Aid was the perfect cultural match: bold, colorful, joyful, and deeply personal.
inspired by Ja’s favorite Kool-Aid flavors, the 2 colorways brought his childhood to the court — with flavor-inspired color blocking, fruit-tone accents, and Kool-Aid textures woven into the shoe. The visuals completed the story, merging Ja’s past with the brand’s iconic punch.
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Creative Director: Gira Moin
Sr Social Copywriter: Edward Kim
Art Director: Me -
The Kool-Aid JA 2 sold out within minutes, driving demand so high it prompted a second drop. The collaboration quickly became one of the most talked-about JA 2 colorways and a standout cultural moment for both brands.
