flavor fit for you
from diet drink to beverage icon-
After more than a decade of silence, Crystal Light needed a comeback. The brand had lost cultural relevance, known more for diet-era clichés than the vibrant, confident energy of today’s wellness culture. Our challenge: reintroduce Crystal Light to a new generation — without losing its legacy sparkle.
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Creative Director: Gira Moin
Copywriter: Pat O’Brien
Art Director: Me
Content Creator: Sophia Mendicino